Don’t follow music trends, let trends follow your music.
I’m your EDM Pixie, here to help your sound cut through the noise of the modern MUSIC INDUSTRY.
WHAT CAN I DO FOR YOU?
I offer marketing strategies and marketing services tailor-made to the needs of artists, record labels and music blogs like you.
branding & brand awareness
I will transform your sound into a distinctive brand identity that resonate deeply with your electronic music tribe.
youtube strategy &
management
I will amplify your YouTube presence by SEO-optimising your videos & deploying a content strategy that goes beyond mere uploading.
PLAYLISTS & PLATFORMS PITCHING
I will convince music curators to feature your music by tailoring a pitch that presents your releases in its fully glory.
COPYWRITING
I will boost your music with copywriting that effectively convey you tracks’ essence & grab industry taste-maker’s attention.
SOCIAL MEDIA
I will provide you with a stream-boosting and fan-growing strategy that turns passersby & fans into devotes supporters.
FANMAILS
I will maximise your mailing list’s potential by tapping into your fans’ interests & creating intriguing fanmails that actually get opened.
THE CREATIVE ZEST OF
EDM PIXIE
project ONE
Founder at
Decadenza Melodica
Decadenza Melodica is my passion project, fuelled by my deep love for electronic music. I aspire to share this enthusiasm with the world by promoting talented artists through blog posts, cultivating a community on social media, and creating curated videos for my YouTube channel (which currently accumulates 118k views).
project TWO
Blog Posts for
Decadenza Melodica
The essence of the project is the Decadenza Melodica blog. Here, I select the tracks that inspire me the most and encapsulate these sensations, feelings and, impressions into blog posts. My goal is to make electronic music timeless, or at the very least, prolong its hold on the listener’s attention, before they get lost among the million new daily releases.
project three
YouTube for
Decadenza Melodica
The Decadenza Melodica YouTube channel is a fusion of sound with visuals and the written wor(l)d. I enhance each track with a unique landscape shot captured by my dear friend and drone-pilot, Lokic Video Productions. I intentionally use images instead of videos to evoke a sense of stillness, a moment of pause, amidst all the noise of YouTube.
project FOUR
Press Releases for
Soave Records
Soave Records is an independent electronic music label delivering chill house tunes daily. I helped this Rotterdam-based label in reaching a wider audience by crafting press releases that heightened the excitement of their new releases.
project FIVE
Fanmail Rebranding & Strategy for Lay Bare Recordings
Lay Bare Recordings releases heavy rock & metal riffs from the underground on timeless vinyl. I refreshed their newsletter by adding distinctive brand elements to enhance engagement among their dedicated fans. These touches include a new modern design, personalised greetings for a connected feel, intriguing previews of upcoming releases, and a signature funky good-bye for a lasting impression.
project SIX
Pitching for
Soave Records
One of my responsibilities while working for Soave Records was pitching our new releases weekly to music blogs, radio stations, YouTube channels and music platforms. I created compelling pitches that captured the uniqueness of each track and strategically communicated them to a curated list of the influential taste-makers in the industry.
project SEVEN
YouTube & Community Tab for Soave Records
I took over management of Soave Record’s YouTube channel with the aim to build a stronger connection between their releases and enthusiasts of chill house & EDM. My work included curating the releases upload schedule, producing and uploading daily music videos, enriching the community tab with engaging content, and implementing effective strategies to boost engagement, subscribers and views.
project NINE
Weekly Fanmails for
Soave Records
For Soave Records, I managed the creation, optimisation and sending out of their weekly fanmails to over 18,000 contacts. Our goal was to deliver new releases along with captivating stories of the artists and tracks directly into the mailboxes of the fans. This approach allowed us to establish a closer and more exclusive relationship with our audience.
WHO CAN I HELP?
I support artists, record labels and other organisations in the electronic music industry who
Lack time, passion or knowledge to navigate digital marketing
Can’t afford an
in-house marketing expert or an agency
Need a strategic marketing plan or an extra marketing hand
Want to stand out with an out-of-the box digital presence
lost in the MODERN music world?
Let’s make you stand out, instead of blending in.
Email me for a free consultation.
ELECTRONIC MUSIC MARKETING
EDM PIXIE
Transforming electronic beats into marketing that sets you apart.
**EDM Pixie, a brand of SmallBiz Pixie (SBP), is designed to cater to the specific needs of the electronic dance music industry.