Ready for a marketing boost but feeling overwhelmed by the digital world?
I’m your SmallBiz Pixie, here to help your business succeed with the magic of simplified DIGITAL MARKETING.
WHAT CAN I DO FOR YOU?
The digital world can be a maze, but I’m here to provide you with creative solutions to help your business shine. I offer marketing strategies and marketing services tailor-made for small entrepreneurs like you.
Marketing strategy
Digital Marketing Strategy
Marketing strategy is like sculpting the pathway to your online destination. I will equip you for digital marketing success by defining where you’re heading (digital marketing strategy) and how you will get there (digital marketing plan).
Blank.
Content Strategy
Content marketing isn’t just posting a piece of content and hoping people will find it. I will strategically shape and naturally place your (written or visual) content, that will attract, provide value, and convert your audience into loyal customers.
Branding & Brand Awareness
Branding is like self-discovery: understanding and communicating your strengths paves the way to growth. I will unleash your full potential by shaping a powerful brand identity (branding) and make sure your customers not only hear, but deeply connect with it (brand awareness).
Marketing services
Copywriting
Good copywriting is the art of turning words into emotionally engaging experiences. Whether used for social media ads and posts (short copy) or websites and blogs (long copy), I will craft a gripping message that sticks in the minds and fuels desired conversions.
Newsletters
The money is in your (mailing) list, but only if you provide the right value. I will unlock the power of your mailing list by finding that value and conveying it into cleverly designed, strategically tested and goal-driven newsletters that are acted upon.
YouTube & Social Media
Video is the protagonist of content, and social media is the modern (digital) stage. I will SEO-optimise your content for growth (YT) and nurture your social media presence (IG & FB) to make your brand stand out and turn followers into an engaging community.
HOW DO I WORK?
The essence of my approach is cutting through the noise, focusing on what works, and ensuring that your resources are invested in the most effective ways. With a four-step approach, I cover all key ingredients, making sure your business thrives in the digital world with unwavering success:
Let’s
hearten your branding.
Let’s
illuminate your strategy.
Let’s
target the platforms.
Let’s
peak your results.
WHO CAN I HELP?
My passion lies in supporting small entrepreneurs who
Lack time, passion or knowledge to navigate digital marketing
Can’t afford an in-house marketing expert or a marketing agency
Need a strategic marketing plan or an extra marketing hand
Seek an out-of-the box approach to digital marketing
THE CREATIVE ZEST OF
SMALLBIZ PIXIE
project ONE
Blog & YouTube for
Decadenza Melodica
Decadenza Melodica is my passion project, fueled by a deep love for electronic music. I aspire to share this enthusiasm with the world by promoting talented artists through blog posts, cultivating a community on social media, and creating curated videos for my YouTube channel (which currently accumulates 118k views).
project TWO
Press Releases for
Soave Records
Soave Records is an independent electronic music label delivering chill house tunes daily. I helped this Rotterdam-based label reach a wider audience by crafting compelling press releases and strategically pitching their music to blogs, radio stations, YouTube channels and music platforms.
project THREE
Newsletter Rebranding for
Lay Bare Recordings
Lay Bare Recordings releases heavy rock & metal riffs from the underground on timeless vinyl. I refreshed their newsletter by adding distinctive brand elements to enhance engagement among their dedicated fans. These touches include a new modern design, personalised greetings for a connected feel, intriguing previews of upcoming releases, and a signature funky good-bye for a lasting impression. Additionally, I educated them also on strategies for a successful email marketing.
project FOUR
Branding & Content Strategy for Coca-Cola Slovenia
The Coke & Meal Influencer Programme was Coca-Cola’s initiative to reinforce the perception of their iconic beverage as a family-friendly choice. Together with my colleagues at the content marketing agency PM, Business Media, we developed a content strategy in partnership with renowned Slovenian influencer Ana Žontar Kristanc. This strategy included her social media, blog, and Slovenian print media. In my role, I co-managed the client and translated the content strategy into branded content by preparing video scenarios and ensuring strategic brand placement in all Coke & Meal sponsored posts.
project FIVE
Copywriting for ‘My Way of Countryside Holidays’ Catalogue
Nestled amid breathtaking Slovenian landscapes, charming farms welcome travelers with their warm hospitality, authentic cuisine, time-honored customs, and a glimpse of traditional rural life. I`ve captured the essence of these unique experiences in five evocative articles (p. 7 – p. 19) for the Association of Tourist Farms’s catalog, catering to six diverse markets.
project SIX
Communication Specialist for TERRINet
The European Commission’s HORIZON 2022 project TERRINet (The European Robotics Research Infrastructure Network) was an initiative led by 15 European universities and research institutes to foster equal access for students, researchers, and entrepreneurs in the field of robotics to the top-tier robotics platforms across Europe. It aimed to bring European robotics community together and facilitate the knowledge exchange. As the head of communication and dissemination for the EU13 region, I formulated and implemented various marketing activities with the aim to attract users. This included online/offline strategies (social media, email marketing campaigns, and organising promotional events at robotics conferences) and building positive media relations within EU13 region.
project SEVEN
YouTube Management for
Soave Records
I took over management of Soave Record’s YouTube channel with the goal to build a stronger connection between their releases and enthusiasts of chill house & EDM. My work included meticulously curating the release upload schedule, producing and uploading daily music videos, enriching the community tab with engaging content, and implementing effective strategies to boost engagement, as well as accelerate subscriber and view growth.
project EIGHT
Social Media for
Various Clients
Throughout my career, I have managed social media accounts for a variety of clients, primarily small businesses. My responsibilities have encompassed the full spectrum of social media management, from developing and implementing content and communication strategies, creating posts (text and design) to preparing ads and managing advertising campaigns. My primary focus in on Facebook, Instagram, and Twitter.
project NINE
Newsletter Campaigns & Success Stories for TERRINet
My expertise in copywriting and strategic communication has helped the TERRINet project share the exciting research from its users with the public, attract new members, and enhance newsletter engagement. I crafted “Success Stories” that described the innovative experiments conducted by the TERRINet users in an informative and engaging way. With a mailing list of over 5,000 contacts, I carefully developed email marketing campaigns, optimized growth, conducted A/B tests, and designed eye-catching graphics to deliver powerful communication.